Located on MG Road, New Delhi, and spanning a staggering 22,000 sqft, Bent Collective will house Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, the design and décor café. By seamlessly integrating furniture, art, surfaces, décor, and hospitality in a curated, all-encompassing ecosystem, this one-of-a-kind store stands as a new landmark for design enthusiasts, architects, and lifestyle seekers alike.

A New Era of Immersive Retail

“With The Bent Collective, we’re not just opening a store – we’re unveiling India’s largest design destination. This space is a living, breathing manifestation of our vision for design-led living in India,” — Natasha Jain, Co-Founder, Bent Chair Group

Design Diversity, One Destination
At the heart of Bent Collective is a dual aesthetic conversation. On one hand, Natelier by Bent Chair, the luxury arm, offers refined elegance, artisanal craftsmanship and timeless design tailored to the discerning eye. On the other, Bent Chair celebrates boldness, creativity and playful energy. Together, they present a spectrum of styles – from classic to contemporary, quiet luxury to quirky.

The Collective also features: Bent Rugs – hand-tufted and hand-knotted rugs that transform flooring into expressive canvases of contemporary pattern, texture, and colour; Bent Art – a gallery-like space presenting collectible artworks and wall décor, including limited-edition pieces and sculptural installations; Bent Mosaics – a celebration of surface innovation, reimagining the mosaic craft with geometric intricacy, tactile texture and bespoke applications; and Plum, India’s first retail-restaurant concept, blending design and dining into an experiential journey, launched in 2018, returns to redefine lifestyle spaces as places you can dine, live in and take home.

What Makes Bent Collective Unique
Bent Collective stands at the intersection of homegrown artistry and international sensibility. Every offering embodies bold sophistication and avant-garde creativity while remaining rooted in Indian craft traditions. The brand epitomises made-to-order luxury – every piece is modular, adaptable and highly customisable, designed to fit clients’ space, needs and taste. From materials and finishes to sizes and fabrics, clients have the freedom to personalise not only aesthetics, but also function and budget. Bent Collective’s vertically integrated in-house manufacturing capability gives it unmatched control over quality, pricing and delivery.

The Future of Lifestyle Retail in India
With a focus on design-first retail experience, Bent Collective is carefully curated by interior designers, and not merchandisers. The store provides to its discerning clients expert-led consultations that consider scale, materials, and visual language. The tech-enabled, yet deeply personal customer experience bridges the digital and physical seamlessly – from in-store iPad browsing to customised post-visit design presentations.

With Bent Collective, the act of shopping evolves into a fully immersive design journey, engaging the senses, inspiring the mind, and transforming the way India experiences interiors.